In the recent past, although IPTV in policy, technology and market level, many uncertainties exist, but the technology is still ramping up. On the one hand, carriers of the IPTV technology began more try, China Netcom and China Telecom have started around the IPTV business in the experiment. They have been able to provide broadcast TV, premium channels, VOD services. On the other hand, equipment suppliers, especially China's telecom equipment suppliers, has invested in IPTV technology, the strength of the market and have achieved some progress.
This reporter recently visited the In-Stat China's general manager Jason Yin, he describes various aspects of China's IPTV industry, In-Stat, a number of viewpoints and forecasts.
Licensing system has drawbacks
Regulatory issues in IPTV, SARFT stronger than the number of Ministry of Information Industry. In addition to content, SARFT will also control the IPTV business in the spread of television and mobile phones, while the MII only PC-based IPTV service supervision. The licensing system is the Chinese government regulation of the IPTV market, one of the means, but In-Stat believes that this system disadvantages.
First, IntelViiv Technology (IntelViiv technology is Intel's first design for the full range of desktop hardware and software solutions for Attacking the digital home market), and P2P streaming technology represented by the rapid development of new technologies, different display terminals the boundaries between has become very fuzzy. Second, China's telecom operators launch IPTV service order to the hands must have IPTV licenses with Shanghai Media Group, cooperation, and Shanghai Media has requested 70% of operating revenue, which carriers unfair. Also, Zhejiang Radio and Television has openly called for the suspension Quanzhou, China Telecom's IPTV business in Quanzhou and Shanghai Media claims that even if the license must be approved through the local radio and television sectors, which have to let the real meaning of the licensing system into question.
Olympics drive can not be ignored
As of the end of 2005, China's Internet users number reached 100 million, more than 54 million broadband users (70% of ADSL users), PC has reached 40 million units, broadband multi-media entertainment has been accepted by the majority of Internet users. In addition, China's sustained rapid economic growth, people's living standards, China's people have begun to pursue the rich cultural life and improve. IPTV coming out in China in line with the times, but also good foundation for the development.
In-Stat that IPTV in China, has the following drivers of the most direct:
* Beijing 2008 Olympic Games is a very large current view of the drivers, then there will be many people around the world via the Internet to watch the Olympics grand, IPTV will shine;
* IPTV technology itself is interactive and personalized advantage, which is very attractive to consumers;
* Telecom operators are eager to develop more broadband users, and are trying to improve the user's ARPU value, IPTV can help them achieve these goals;
* IPTV means for content providers new distribution channels and new revenue, so they will do all it can to promote the development of IPTV;
* IPTV equipment providers are keen to give them a new round of growth, IPTV industry involving consumer electronics, telecommunications and IT are three areas of the makers of these areas, as soon as possible solution for their maturity into competitive market is to provide an important means of their own.
However, broadband users in China a few years ago after a high-speed development, the growth has started to slow down. And compared to China's 330 million TV users, the number of broadband users is limited, so In-Stat believes that China's IPTV will start here from the broadband users, but ultimately the future or in the ordinary TV customers this.
Standard issues that must be unified
In-Stat that IPTV in China, the challenges faced by both the universal is also unique.
First, from the IPTV technology is no uniform standard, the vendor system platforms, platform and operating system platforms can interoperate. This gives IPTV operators the construction and maintenance of much inconvenience, is not conducive to the realization of economies of scale IPTV. Moreover, China's current bearer network, especially in the IPTV access network to support the business is outstripping. Metropolitan Area Network switches, routers and DSLAM multicast capability uneven, difficult to achieve Quanchengquanwang multicast capability, the need for network expansion or reconstruction. However, the Chinese 3G ready to go, in the context of limited resources, large-scale transformation of access network operators (such as the deployment of FTTH) is unlikely.
Secondly, IPTV is different from traditional TV, IPTV users need is not only the content but interactive applications. Consumers can be free or cheap to buy a TV by way of pirated CDs were a lot of content, if only for IPTV content to the consumer selling is no future. But how to provide and manage interactive content requires telecom operators to gain experience slowly exploring.
Another is the development of IPTV will be the threat of digital television. SARFT to promote digital television business for many years, but with little success, as at end of last year, digital TV less than 3 million users. However, the Government has invested in digital television enormous human, material and financial resources, in order to preserve and increase state-owned assets, digital television has also had to continue to do so. Recently, SARFT issued a series of measures to promote the development of Chinese digital TV, such that "the overall migration" plan, review the content of such relaxation. IPTV and Digital TV is conflicting, and when SARFT Favoritism at a time when digital TV, IPTV will be left out or even limited.
2008, a turning point
Through research and data analysis, In-Stat China IPTV subscribers next few years, such as set-top box shipments growth is predicted. From In-Stat's forecast, we found that, while the development of IPTV in China is facing many difficulties, but the next four years, China's IPTV market will have a rapid development. IPTV users by 2010 from the current upsurge in less than one million to 18.2 million, CAGR (compound annual growth rate) as high as 183%; set-top box shipments will reach 8.7 million units, CAGR of 144%; set-top box revenue grew to 34.8 100 million yuan, CAGR is 113%. In addition, the 2008 Beijing Olympic Games because of factors into an IPTV growth curve inflection point, then IPTV will enter rapid development period of growth.
Jason Yin finally concluding that, IPTV is still the most fundamental driving force of user needs, especially in China. IPTV is almost free from the analog television service, cheap DVD and SARFT to promote digital TV in full fore, very difficult. IPTV in China is still at an experimental stage and the local pilot business and technology needs of mature practice. From the worldwide IPTV development, China's communications environment and content management policies and very different than the foreign, China can learn from and refer to the IPTV experience is very limited. Therefore, IPTV business model to be continuously explore the practical application, IPTV's real success will take time.
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